Directions on Being Lost

"Experiences as an office in working with and around architecture:
Communication / Exhibition / Environments / Signage / Interactive Experiences"

2x4 is a global design consultancy headquartered in New York City with satellite studios in Beijing and Madrid. The focus of our work is brand strategy for cultural and commercial clients who value the power of design. We identify and clarify core institutional values and create innovative, experiential, participatory and visually-dynamic ways to engage key audiences worldwide. Our intellectual and creative conviction is that thoughtful design can make an essential contribution to every level of cultural discourse.

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Jeffrey Ludlow is Principal and Creative Director of the Madrid Office. Prior to moving to Madrid, he led the New York architecture team in various signage and spatial projects — ranging from events, to exhibitions, to retail, for clients including Nike, Herzog & de Meuron, Kanye West, MoMA, Prada, and DFI. Initially, he headed a branch office in Beijing where he was responsible for the information / wayfinding master plan for the new CCTV Headquarters, with OMA/Rem Koolhaas. Prior to joining 2x4, he worked in architecture studios in the USA, Europe, and China, including OMA-Rotterdam and Mada s.p.a.m.-Shanghai, and led the graphics department in Aedas Hong Kong, with projects in the Middle East and Asia. He holds a Master of Architecture from SCI-Arc (2003) and Bachelors in Architecture from University of North Carolina at Charlotte (2001).